Social media key to success for K-brands, AI expert says
Social media platforms have become a key marketplace for Korean beauty, food and fashion brands, and companies can leverage artificial intelligence (AI) to make their products go viral in global markets at minimal cost, according to an AI expert in Seoul Tuesday. Seldon Yoon, founder and CEO of Indent, a Seoul-based developer of commerce AI transformation (AX) solutions, said Reels and short-form…
Social media has emerged as a crucial marketplace for Korean beauty, food, and fashion brands, with AI expert Seldon Yoon asserting that companies can leverage AI to make their products go viral globally at minimal cost. According to Yoon, Reels and short-form content on Instagram and TikTok have become essential channels for Korean consumers to discover and purchase new products, while creator content marketing has become increasingly vital, especially for companies aiming to promote their products overseas and attract local consumers.
Yoon, a former global e-commerce consultant for Samsung Electronics, highlighted a significant surge in K-beauty exports since 2024, with Korea's cosmetics exports reaching a record $11.4 billion in 2024, up from $10.2 billion in 2023, with the United States accounting for the largest share.
Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
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- Social media key to success for K-brands, AI expert says koreatimes.co.kr
