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Nike CEO Elliott Hill knew he’d always miss breakfast with his kids. He made another part of the day nonnegotiable.

Nike CEO Elliott Hill says he built family time into his schedule with one deliberate habit.

Nike CEO Elliott Hill has revealed that he schedules family time just like work commitments on his calendar. Bloomberg/Getty Images correspondent reports that the business leader, who took over the company in 2024 after a brief retirement, believes that identifying priorities is crucial. Hill stated he listed what matters most to him, including family, friends, and personal growth, and then added commitments under each category, building them into his calendar.

For instance, he knew his early workdays would prevent him from having breakfast with his children, so he ensured he was home for dinner by scheduling it on his calendar. He also schedules parent-teacher conferences and other school events, adjusting work trips when they overlap with these commitments. Hill emphasized that being deliberate about what's important and planning to integrate these priorities into one's schedule is key to maintaining a work-life balance.

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