MTN One TV banks on free streaming
The telco sees early interest in its streaming platform, which combines free entertainment and affordable streaming data.
MTN One TV has quickly gained traction in South Africa, with over 20,000 registered users following its launch earlier this month. The free, advertising-supported streaming service, currently available in South Africa and Zambia, offers a diverse range of content including movies, series, and micro-dramas. MTN South Africa's General Manager of Digital Services, Jason Probert, stated that the company is still in the early stages of assessing audience trends and growth metrics due to the platform's recent launch and lack of marketing activities.
The VOD market in South Africa is growing alongside increased broadband access and demand for online entertainment, with major global services like Netflix, Disney+, and Amazon Prime Video, as well as local platforms like eVOD and SABC+, vying for viewers' attention. MTN One TV differentiates itself from subscription-based streaming services by providing advertising-supported, on-demand entertainment without monthly fees.
The platform aggregates, curates, and distributes content from established producers, broadcasters, and streaming partners, aiming to offer viewers flexible and affordable access to entertainment. As of October, MTN One TV has focused on launching in two African countries, with plans to expand its content catalogue, recruit more partners, and introduce local micro-dramas before the end of the year.
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