MoMo Fest 2026 promotes cashless shopping and digital financial inclusion in Kumasi

MoMo Fest 2026, held at the Baba Yara Sports Stadium in Kumasi, introduced mobile money transactions for shoppers and merchants alike. Sponsored by Mobile Money Fintech Ltd (MMFL) and supported by MTN Kumasi, the event featured live entertainment and a marketplace of local vendors. The MoMo App enabled purchases of food, clothing, and other goods, promoting digital financial inclusion and encouraging businesses to transition to cashless systems.

MTN Kumasi Territory Sales Controller Samuel Owusu Baah noted the festival aimed to extend financial services to grassroots communities, ensuring everyone benefits from MoMo's reach. Selected vendors participated alongside MTN staff to assist customers in registering for services and accessing loans and savings through the platform.

MMFL also prioritized educating festival attendees and vendors on mobile money security, teaching them how to prevent fraud and adopt safer digital practices as electronic transactions become more common. Ecobank, MoMo Fest's main sponsor, provided on-site banking support, helping patrons open accounts, use the Ecobank app, and resolve account issues.

The bank also offered a free prepaid card for online transactions, available to non-customers. By combining cashless shopping, customer support, and financial education, MoMo Fest 2026 sought to spur greater adoption of digital financial services among businesses and individuals in Kumasi.