Luxury Watch Brand Rotoris Raises $8.5 Mn To Grow Retail Footprint

Luxury watch company Rotoris has secured $8.5 million in Series A funding to bolster its retail presence. The investment, led by Blume Ventures, was made by a consortium of investors including 100Unicorns, Centricity, and several family offices. The funds will be allocated towards research and development, enhancing production capacity, and expanding its physical retail locations in both India and abroad, such as Mumbai and New York.

Founded in 2025 by Aakash Anand, Prerna Gupta, Anant Narula, and Kunal Kapania, Rotoris aims to become "India's first global watch brand" by offering limited-edition timepieces through an exclusive membership program known as the Rotoris Registry. The brand assembles its watches at the Rotoris Atelier in Gurugram, employing machinery imported from Switzerland and techniques honed by Swiss horologists with experience from renowned watchmakers like Patek Philippe, IWC, and Tiffany & Co.

Rotoris made its debut in February 2026 with a collection of 2,100 numbered watches, each selling out within days. Since then, nearly 100,000 individuals have registered for access to the brand's collections, with a significant portion of demand originating from international markets including the United States, Dubai, and Australia.

Prior to this funding round, Rotoris raised $3 million in a seed investment round in December 2024, led by Zerodha's Nikhil Kamath and VC firms Venture Catalysts and 100Unicorns, alongside actor Vivek Oberoi and content creator Tanmay Bhat.

The Indian luxury watch market is projected to experience a Compound Annual Growth Rate (CAGR) of 5.7% between 2025 and 2034, expanding from $1.8 billion to $2.9 billion. Within this expanding market, the analog watch segment dominates with a 62.4% share in 2025, while the men's segment accounts for 48.9% of consumer demand. Rotoris seeks to compete with established luxury watch brands such as Seiko, Tissot, Citizen, and Rado, which have already established a strong presence in the market.

Other emerging competitors in the premium watch category include Bangalore Watch Company and Jaipur Watch Company.