Live2.ai raises Rs 130 Cr to expand its AI-led social commerce platform

Bengaluru-based Live2.ai, an artificial intelligence (AI) powered social commerce platform, has successfully raised Rs 130 crore ($14 million) in a pre-Series B funding round led by venture capital firm IvyCap Ventures. The funding will be utilized for business expansion, enterprise deployments, cloud infrastructure strengthening across North America, Europe and Asia-Pacific, and recruitment of technical staff.

J Venkat, Co-founder and CEO of Live2.ai, stated that brands are overwhelmed with data but struggle to convert it into action. The platform monitors conversations on various social media channels, analyzes trends, evaluates influencers, publishes campaigns and measures performance, converting cleared content into shoppable experiences across multiple platforms.

Vikram Gupta, Founder and Managing Partner of IvyCap Ventures, emphasized that social media has become a crucial channel for brand discovery, evaluation and purchase, yet brands still use fragmented and manual tools to understand and act upon it. The company currently serves over 200 brands across the United States, Europe and Southeast Asia, with a significant revenue growth of four times in the past year, with 90% of revenue generated outside India.

This funding follows a trend of increasing investments in Indian AI businesses, such as Navana.ai's Rs 40 crore Series A round and Kapture's $10 million pre-Series B funding. The government's IndiaAI Mission and new governance guidelines further support the growth of AI in India.