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Less is more. So why does more feel greener? 9 studies probe the “sustainable additive bias”

Consumers judge companies greener when they add eco-friendly items more so than when they remove unnecessary ones, researchers found.

Less is more. So why does more feel greener? 9 studies probe the “sustainable additive bias”

We haven't written up this one. Anthropocene Magazine has the full story — the link below goes straight to it.

Read the original at anthropocenemagazine.org →

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