IVE teams up with Krafton for PUBG: Battlegrounds collaboration

K-pop girl group IVE will be featured in the popular battle royale game PUBG: Battlegrounds from Krafton next month, the Korean company announced on Tuesday. The partnership centers on "Love Dive," a prominent track by IVE, and will incorporate video material and in-game items. Battle royale is a genre of online shooting games wherein numerous players compete until only one player or team remains.

Krafton first suggested the cooperation with a teaser image the previous week. The company unveiled the collaboration's key art on Tuesday and planned to reveal a teaser trailer at 6 p.m. on the same day, showcasing a themed area on Rondo, one of the game's maps, and some of the new items. A primary trailer with the IVE members will be released on November 1, featuring them recreating the concept and outfits from their "Love Dive" promotions.

The video will also introduce a new version of the song that combines the original melody with music from the game. The themed area, inspired by the song's music video, will replicate significant scenes and the video's ambiance to suit the game environment. Krafton will also release character skins exclusive to the collaboration.