IndiaMART bets on AI to sharpen its edge

IndiaMART InterMESH Ltd detailed its increasing utilization of artificial intelligence (AI) across various business operations during its earnings call for the second quarter concluding in September 2026. The B2B e-commerce firm stated it is implementing AI functionalities across more than 20 operations, including pre-sales, data preparation, scheduling sales meetings, service ticket resolution, catalogue design, category mapping, audits, user verification, and category intelligence.

CEO Dinesh Agarwal noted in the call that AI has been serving around 80,000 to 1 lakh buyers daily via voice AI agents.

Agarwal disclosed that IndiaMART employs a variety of AI models, such as Gemini, Claude, ChatGPT, Gemma, Alibaba’s Qwen, and Grok. He expressed that the company typically opts for existing models rather than developing its own, as AI development is not a core business focus. The CEO emphasized that AI enhances capabilities in areas that were previously unattainable and provides public access to these tools.

However, Agarwal acknowledged that the overall impact of AI on the business may remain unpredictable over the next two to four years.

He stressed that IndiaMART's data could emerge as a significant competitive advantage when effectively utilized alongside AI technology. "AI and your IndiaMART data, when used effectively, can actually become a very useful force in protecting your turf and growing your turf in the times to come," Agarwal commented. The company has also begun integrating BUSY, Livekeeping, and IndiaMART at the backend gradually, leveraging AI for improved operations.

Despite the potential volatility in AI's influence over the next few years, Agarwal highlighted that the company's deeper understanding of the technology and its applications provide a degree of downside protection. He expressed confidence in AI's opportunities, stating that the company perceives itself as well-informed and effective in leveraging the technology.