“If a film is good, it will travel” – James Gardiner
Ghanaian actor and Deputy Executive Secretary of the National Film Authority (NFA), James Gardiner, says the country’s population size should not be the main factor in assessing the commercial success of its films. According to him, local audience support and attention to the entire production process are more important in helping Ghanaian films succeed. He […]
James Gardiner, the Deputy Executive Secretary of Ghana's National Film Authority (NFA), has stated that the size of Ghana's population is not a determining factor in the commercial success of local films. In an interview with Joy FM, he emphasized the importance of audience support and the overall production process. Gardiner urged Ghanaians not to overlook the significance of backing local films, suggesting that a good film will "travel" regardless of the population size.
He pointed out that local audiences often focus on finding flaws in Ghanaian films rather than appreciating the effort that goes into their production. Actress Yvonne Okoro echoed this sentiment, noting that Ghanaians tend to be more critical of their own films, even when they are of poor quality, compared to foreign productions.
The NFA has been working to bolster Ghana's film industry through various initiatives, such as the Film Development Fund and efforts to improve cinema infrastructure and training.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
