Davido Teams With Martell for Afrobeats-Inspired Cognac Bottle: ‘It’s Been a Blessing to Help Push the Sound of Afrobeats to the World’
The singer's portrait graces the limited-edition bottle, which was designed in collaboration with Ghanaian artist Prince Gyasi.
Davido and cognac brand Martell have joined forces to create a new Afrobeats-inspired cognac bottle collection. The two have collaborated on a limited-edition Martell VS bottle and an XO limited edition bottle, both designed by Davido and Ghanaian artist Prince Gyasi. The Martell Afrobeats collection combines Davido’s influence in Afrobeats with Gyasi’s distinctive visual language and the African landscape.
The bottle design is inspired by soundwaves and features an original portrait of Davido’s face. The cognac itself boasts notes of plum, apricot, and candied lemon, making for a smooth and rich drinking experience. Davido sees this collaboration as a way to bring Afrobeats culture to a wider audience, and filmed a music video for his latest single "Already Falling" at Martell’s estate in Cognac, France.
Prince Gyasi sees the Martell bottles as a canvas to capture the movement, joy, and confidence of Afrobeats. Davido Martell VS expression is now available in the U.S., while the XO release is set to launch exclusively in Africa.
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