Convenience stores jump on Korea's rice cake dessert boom
From butter to toppings, Korean rice cakes — called "tteok" — are enjoying a heyday of flavor innovation. As various rice cake desserts lead this year’s food trends, even spawning the term “tteok-run” to refer to lining up before a store opens to secure the trendy treats, convenience store chains are jumping on the bandwagon. According to purchasing data from market research firm Embrain,…
Convenience stores across South Korea are capitalizing on the country's growing craze for rice cake desserts, as spending on these sweet treats surged 31.2 percent year-over-year. The significant increase in purchases, totaling 151.9 billion won ($112 million) from September last year to August this year, reflects a surge in demand driven by viral social media trends and a willingness among young consumers to wait in long lines to secure these popular items.
The trend, dubbed "tteok-run," has seen a wide variety of rice cake desserts, such as Shanghai-style butter rice cakes and Gwangju's Changeok rice cakes, gaining popularity. Spending on rice cakes rose more than 20 percent across all age groups, with purchases by those in their 20s and younger increasing by 45.5 percent.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Convenience stores jump on Korea's rice cake dessert boom koreatimes.co.kr
