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Coca-Cola Woos Price-Conscious Buyers as Affordability Pressure Mounts

Affordability is a concern in every market around the world, and The Coca-Cola Company’s efforts to address this need are working, CEO Henrique Braun said Tuesday (Oct. 27) during the consumer packaged goods (CPG) firm’s third quarter earnings call. “We have seen that value continues to be something that cuts across every market and every consumer that we see all over […] The post Coca-Cola Woos…

Coca-Cola Woos Price-Conscious Buyers as Affordability Pressure Mounts

We haven't written up this one. PYMNTS has the full story — the link below goes straight to it.

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