Camper adjusts shoes to stop being a niche brand: buys rivals, hires a designer and partners with luxury brands
The Fluxá family footwear company is in the midst of a transformation to surpass the barrier of 300 million in turnover.
Camper, a footwear company, was founded in Inca, Mallorca, over half a century ago, although its origins date back to the late 19th century. The company's CEO, Miguel Fluxá, is leading a transformation with a Mediterranean focus. Recently, Camper acquired Ancient Greek Sandals (AGS) and appointed Abraham Ortuño as its new creative director. The company has also partnered with international brands, including Issey Miyake.
Written by urgent.news from El Pais Economia's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
