Call of Duty passes $40 billion in lifetime revenue, making it one of the most-lucrative videogame franchise ever
Never underestimate the unbridled love for yelling hoorah before gunning down the same generic bad guy every year.
In 22 years and 11 months, the Call of Duty franchise has reached a significant achievement, passing the $40 billion revenue mark, according to Xbox CEO Asha Sharma. In a congratulatory message, Sharma praised the Activision team and the players for their contributions to this milestone. This places Call of Duty behind gaming legends such as Mario and Pokémon in terms of lifetime revenue.
On average, Call of Duty has earned $4,762,472 per day, which is a staggering figure. The franchise's success can be attributed to the demand from consumers in the free market. With over 43 million copies sold, Call of Duty: Black Ops 3 holds the top spot, followed closely by Modern Warfare (2019) with over 41 million copies sold.
The franchise's popularity is largely driven by its older titles, particularly Black Ops. The record for the most successful launch belongs to Modern Warfare 2 (2022), which generated $1 billion in just 10 days and had 200 million hours played. Activision Blizzard's sale to Microsoft also made Modern Warfare 2 the first Call of Duty game to release on Steam since 2017.
The franchise's consistent release schedule, with a new game every year, appears to be a key factor in its continued success and longevity.
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