Before the party separates us: Welucci's large-scale weddings
Getting married is a lot of work – and the issue here isn't even the marriage (if you know what I mean), but the party itself. A party may require hiring up to 40 suppliers, including space, food, decoration, music and clothes, in addition to an almost infinite list of details to decide.
Welucci, a wedding planning company, has developed a turnkey model to simplify the organization of weddings. The company, founded in 2018 by Alexandre de Luca and his wife Vanessa Figueiredo, offers a comprehensive service that includes contracting suppliers, organizing logistics, and managing the event. Welucci's model involves standardizing the behind-the-scenes process to allow couples to have a customized wedding without the hassle.
The company has seen significant growth, with revenue increasing from R$ 8 million in 2022 to R$ 70 million last year. Welucci expects to reach R$ 125 million in revenue this year, with 1,200 events organized. The company's business model involves renting spaces, managing operations, and offering 10-year contracts to property owners.
Welucci has also attracted investment from EB Capital, which invested R$ 50 million in the company. In addition to weddings, Welucci is expanding into corporate events, offering a comprehensive service that includes space, food, audiovisual, and execution. The company aims to increase its presence in the celebrations of couples and expand its services to include other life events, such as engagements and honeymoons.
Written by urgent.news from Brazil Journal's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
