Aeon Bank rolls out Purr-Sona AI budgeting tool
KUALA LUMPUR: Aeon Bank (M) Bhd has introduced an artificial intelligence (AI) powered feature to help customers track their financial habits and improve budgeting through its digital banking app.
KUALA LUMPUR: Aeon Bank, Malaysia's first digital Islamic bank, has launched an AI-powered budgeting tool called Financial Purr-Sona. This feature, accessible via the bank's Neko Sensei app, assists customers in monitoring their financial behavior and enhancing their budgeting skills. The tool examines customers' spending, saving, financial planning, and payment settling habits across four financial personas: Tauke Tabung, Planner Pro Max, Boss Anti-Bazir, and Hutang Slayer.
As customers' financial habits evolve, their assigned persona may change. The bank promotes users to utilize the app more for a more personalized experience. The Level-up function within the tool provides customized insights and budgeting advice to promote better financial habits. During the period from January to March 2027, customers can accumulate 20 Neko Paws through the Neko Missions program, redeemable for a RM10 FamilyMart voucher.
Each persona can be accumulated up to two times daily. Aeon Bank was launched in May 2024 and offers Shariah-compliant financial products and services for individuals and businesses. The bank's business arm, Aeon Bank Biz, provides services such as business current accounts, term deposits, DuitNow Biz QR, and financing options. Deposits held with Aeon Bank and Aeon Bank Biz are safeguarded by Perbadanan Insurans Deposit Malaysia, up to RM250,000 per depositor.
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