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Why used cars just below round mileage figures fetch up to $168 more

A recent study showed that used car dealers profit from mileage readings just under round-number thresholds. The researchers analyzed millions of transactions to determine pricing impacts of left-digit bias. Buyers often overlook minor differences in mileage, focusing instead on the first digit. This inattention allows dealers to charge more for cars that appear to be better value.

Why used cars just below round mileage figures fetch up to $168 more

We haven't written up this one. Times of India has the full story — the link below goes straight to it.

Read the original at timesofindia.indiatimes.com →

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