Why Instagram is adding long-form videos

Instagram is set to introduce long-form videos to its platform, despite previously opposing the concept. A video released on Monday by Instagram head Adam Mosseri and vice president of products Tessa Lyons announced the upcoming "Features" section for long-form videos. The caption accompanying the video read, "We’re excited to give creators more room to tell their stories with the communities they've already built here."

Since the introduction of Reels, short vertical videos inspired by TikTok, Meta has focused on videos under 90 seconds, believing users preferred shorter content. However, Ms Lyons stated that the Instagram team's analysis of data showed users were interested in longer videos. She explained that the team had been working on a TV version of Reels, recognizing that providing a superior experience would require more than just short-form video.

During a video featuring prominent creators Colin and Samir, Mosseri explained that the long-form video update would allow users to upload horizontal videos up to 90 minutes long. These videos would be accessible through shorter versions shown in the Reels section. Meta plans to test the long-form videos with select US creators following a successful trial in Brazil. Additionally, Instagram's TV app has been made available for the Apple TV platform in the US, incorporating the long-form Features content.