What Germany thinks of carmaker Audi's $4 billion deal with Trump
The luxury carmaker is set to open its first factory in the United States — a move Trump credits to his tariffs. DW examines the German reaction amid a massive auto industry cull at home.
German carmaker Audi announced a $4 billion investment in a new US factory near Macon, Georgia on Saturday, during a campaign rally by US President Donald Trump. The move comes as German automakers face pressure from China, rising costs and conflicts. The plant would build premium SUVs for the US market and mark a long-term commitment to one of the world's most important premium markets.
Audi CEO Gernot Döllner stated that the US is a crucial market and they aim to realize their full potential in America. The additional tariffs imposed by Trump added costs of €1.2 billion ($1.3 billion) to Audi's US sales, which fell by 16% last year. The deal has faced criticism, with some accusing Audi of campaign assistance for an autocrat waging a trade war against Germany.
However, Audi defended the investment, stating it's about strengthening global competitiveness, not against Germany. The announcement is seen as a strategic move to boost local Republican candidates during the US midterm elections on November 3.
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