What Buyers Really Want From Emerging Designers
From Net-a-Porter to Moda Operandi, buyers from around the world break down what it takes for retailers to back a young brand in 2026.
In the rapidly evolving world of fashion, emerging designers are seeking new strategies to capture the attention of discerning consumers. A recent briefing titled "The industry that eats its young" has prompted The Business of Fashion to explore the most effective approaches for independent designers to thrive in today's retail environment. As customers have shifted away from logo-heavy clothing, indie retailers are discovering innovative ways to emphasize the unique fabrics and treatments that set their garments apart.
Training staff to effectively communicate the craftsmanship behind each piece has become a crucial component of this approach. In the past, partnering with department stores and boutiques served as the primary gateway for new labels to gain recognition. However, the landscape has shifted, with many designers now leveraging platforms such as Shopify and Instagram to establish their presence.
Shayeza Walid, Senior Editorial Associate covering Sustainability at The Business of Fashion, emphasizes that while multi-brand retailers still hold significance, the initial steps often begin with these digital channels.
Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
