‘We see everything Ghanaian as substandard’ – Yvonne Okoro on attitude towards local films

Ghanaian actress Yvonne Okoro has criticized her fellow Ghanaians for their lack of support towards the local film industry. She believes that Ghanaian audiences are more critical of their own productions compared to foreign movies. Speaking on Joy FM, Okoro stated that Nigerians display a greater sense of loyalty towards their entertainers and filmmakers, a sentiment she feels is lacking among Ghanaians.

"We do not support our own. Everything Ghanaian, we see it as substandard," she said. Okoro observed that audiences readily watch and praise foreign productions, including films and online content from Nigeria, while quickly dismissing Ghanaian movies when they fall short of expectations. She questioned why viewers could enjoy productions from abroad despite their flaws but react with harsh criticism when a Ghanaian filmmaker releases a movie that is not particularly good.

Okoro pointed out that the issue extends beyond merely criticizing weak productions. She believes that Ghanaian filmmakers face difficulties in attracting attention, even when they produce quality work. Audiences sometimes fail to discover or acknowledge movies that deserve recognition. Sometimes, despite massive promotion, Ghanaians may not notice the release of a very good film.

She referenced an instance at the Africa Magic Viewers' Choice Awards (AMVCAs) where her film "Contract" won several awards, but the reaction she recalled was largely focused on the outfit worn by another actress rather than the film's achievement. Okoro opined that the Ghanaian film industry could regain its prime if Ghanaians invest time, money, and support into the sector.