Verbraucherschutz: Nach 200 Millionen Euro EU-Strafe: Was Temu nun ändern will
Gefährliches Babyspielzeug und unsichere Ladegeräte: Die EU-Kommission warf dem chinesischen Online-Marktplatz Temu vor, EU-Recht zu brechen. Künftig sollen Verbraucher besser geschützt werden.
Online marketplace Temu received a 200 million euro fine from the European Union for failing to protect consumers from illegal products and underestimating the risks on its platform. The company has submitted proposed changes to the European Commission to improve consumer protection. The EU Commission initially accepted Temu's suggestions, giving the platform four months to implement them.
Temu was accused by EU regulators in May of not doing enough to protect consumers from illegal products and underestimating the risks on its platform, which is a serious breach of the EU's Digital Services Act. During 2025 test purchases, many items were missed, with some chargers failing basic safety tests and a significant percentage of tested baby toys exceeding chemical limit values or posing a choking hazard due to detachable parts.
To avoid daily fine payments, Temu has agreed to base its risk assessment on current and reliable data, focusing specifically on its own service. The company must also review its recommendation algorithm and provide proof that its protective measures reduce the spread of illegal products. Temu must disclose where automated and manual checks of merchant offers on the online marketplace hit roadblocks, as well as investigate how merchants exploit the platform's features to spread illegal offers.
If the European Commission decides that Temu is not doing enough to comply with EU regulations, it could impose daily fines for the Chinese company following the May million-euro fine. The legal proceedings against Temu have been ongoing for nearly two years.
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