US political candidates tailor messages for AI models used by voters
US political candidates have been engineering their campaign messages to appeal to the AI chatbots that more voters have been using to answer questions about issues, and documents seen by Reuters have revealed some of their strategies.
U.S. political candidates are tailoring their campaign messages to appeal to AI chatbots, as more voters rely on these models for information about key issues, according to documents seen by Reuters. A PowerPoint presentation prepared for a Republican challenger in Massachusetts aims to convince AI models like ChatGPT, Claude, and Gemini to recommend the candidate on issues such as taxes, housing, and public safety.
The strategy involves creating AI-friendly policy pages, tracking chatbot responses, and altering content to align with the candidate's platform. The cost of AI strategists varies, ranging from $134 a month for small jobs to $50,000 monthly for large clients when including paid media and influencer outreach. Experts warn about the risks of misinformation in AI campaigns, as chatbots can consume unvetted information and speak authoritatively.
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