The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
The Daily Mail is currently conducting approximately a dozen GEO tests to determine the effectiveness of its upcoming AI visibility product, which is expected to launch early next year. At Digiday's Media Strategies London event, Daily Mail's director of SEO and editorial ecommerce, Carly Steven, revealed that the publisher has 12-15 tests ongoing in the U.S., U.K., and Australia as brands seek ways to appear in AI-generated answers.
Steven described the new opportunity as "exciting," not just a defensive measure. Brands are approaching the Daily Mail, already aware of the importance of these AI spaces for their customers, and inquiring about assistance in this area.
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