Sports Ministry issues regulations governing ticket sales for sports events

On Monday, the Saudi Ministry of Sports introduced regulations governing ticket sales and resale for sports events across the country. The primary objectives of these new rules are to safeguard consumer rights, discourage unauthorized practices, and enhance monitoring and enforcement.

To achieve these goals, the ministry will establish a ticketing platform accreditation service via its Riyadhi Platform, set to launch on November 15. Existing ticketing platforms will be given a 90-day window to adapt to the approved technical and regulatory requirements following the issuance of these regulations.

Under these new rules, ticket sales and resale are limited to event organizers and ministry-accredited platforms. These platforms are required to ensure secure transactions, safeguard consumer data, manage high demand effectively, and establish clear procedures for addressing consumer complaints, cancellations, and refunds.

Moreover, transparency is emphasized in ticket pricing, fees, and refund policies. The regulations prohibit hidden fees, deceptive pricing, unauthorized ticket trading, and the use of automated software or multiple accounts to evade purchase limits. Additional provisions include tying tickets to buyers' identities, setting individual purchase limits, respecting venue capacities, and adhering to cybersecurity and data protection standards.

The overarching aim of these regulations is to bolster governance within the sports sector, protect consumer rights, and improve the overall spectator experience.