'S'poreans should never feel obliged to watch a made in S'pore film': 'I Not Stupid' film producer
Attempting to "sell nationality" can backfire and turn people off a film, he said.
Veteran Singaporean film producer Daniel Yun has questioned whether Singaporeans have a responsibility to support local films. In an Instagram post, Yun criticized the notion that people should feel obligated to watch made-in-Singapore films. He argued that doing so can detract from the film's inherent qualities and can even send the wrong message about the movie.
Yun used the example of the mockumentary "The Sandbox," where only seven people attended a screening. Instead of encouraging people to see the film, actor Nathan Hartono posted a video urging them to do so in order to promote local cinema. Yun believed that this approach could be counterproductive. He also pointed out that in Singapore, the push to "sell nationality" can backfire and turn potential viewers off.
Yun emphasized that it's more important to ensure that a film is of high quality and well-marketed in order to attract audiences. He urged filmmakers to focus on the film's appeal and quality rather than reducing it to a "Singaporean plea," even if the intention is sincere.
Written by urgent.news from Mothership's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
