Roberto Andrade Dirak Promoted to President of Warner Music Latina, A&R Latam

Warner Music Group announced on Monday that Roberto Andrade Dirak has been promoted to the position of President of Warner Music Latina and A&R, Latin America. Based in Miami, Andrade will maintain his reporting relationship with Alejandro Duque, the President of Warner Music International. In his new role, Andrade will collaborate closely with regional leadership and local A&R teams to develop genre strategies, discover emerging market opportunities, and advise on high-profile signings.

He will also work to create creative synergies and foster impactful collaborations across the region to boost artist success.

Andrade expressed his gratitude to Alejandro Duque for his support in championing authentic talent, staying connected to the culture, and early support for artists in their careers. Duque praised Andrade's understanding of Latin culture and musical diversity, as well as his creative drive, which have been crucial in taking Warner Music Latina to new heights. As President of Latina & Latam A&R, Andrade's expanded responsibilities will enable him to champion the region's artists and enhance their global impact.

Since becoming the head of Warner Music Latina five years ago, Andrade has secured significant artist signings, formed strategic partnerships, and achieved creative breakthroughs in Latin music. He has identified and signed emerging talent at an early stage in their careers, helping position Warner Music Latina as a leader in urban music movements, particularly in Puerto Rico and Colombia.

Recent additions to the roster include Clarent and Aria Vega, trap talent Fanta Rosario, De La Rose, and Kris R, newcomer Tury, internationally renowned DJ/producer Kybba, and Ecuador's top breakout artist Jombriel.

Andrade also played a key role in transitioning Yami Safdie from Warner Music's Southern Cone affiliate to Warner Music Latina to help her achieve global crossover success. Through Warner Music Latina's Power Trap House initiative, he has supported a new generation of Puerto Rican urban talent, including Clarent, De La Rose, Luar La L, Izaak, Hanzel La H, Rowma, Pao Pao, Jon Z, and Fanta Rosario, alongside global superstar Myke Towers.

Andrade has been an early advocate of Cuba's booming reparto movement, signing two of the genre's leading artists in the U.S., Dale Pututi and Nesty.

Beyond new signings, Andrade has led the strategy for key artists such as Danny Ocean, Elena Rose, Blessd, and W SOUND.