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Netflix broke itself breaking Hollywood

For years, Netflix has pushed a philosophy of data being the supreme arbiter of taste. Now it's suffering for worshipping at that altar.

Netflix broke itself breaking Hollywood

Netflix has broken itself while attempting to break Hollywood, according to a recent report. The once dominant streaming giant now finds itself facing criticism and a decline in stock value as it struggles to compete with established players like Disney, Paramount, and Amazon. Investors are growing increasingly skeptical of Netflix's ability to entertain, citing the company's lack of intellectual property and its inability to build popular franchises.

Unlike competitors with diverse business lines, Netflix relies solely on its vast subscriber base and brand recognition. However, this dependence on data-driven decision-making may be its undoing. While data has been instrumental in shaping Netflix's strategy, it has also led the company astray. Despite the platform's data-driven approach, it has produced both hits like Stranger Things and K-Pop Demon Hunters and bombs like its 11 films collectively costing $1.5 billion.

Moreover, Netflix's insistence on data has precluded the ability to adapt to changing audience tastes, as evidenced by its failed attempt to fix The Electric State and The Gray Man with the Russo Brothers. In essence, Netflix's fixation on data-driven decision-making has resulted in a paradoxical situation where the company fails to anticipate hits and is unable to rectify its mistakes.

As a result, Netflix's leadership has made changes, but the core problem remains: an entertainment business that has become too reliant on technology over storytelling and creative intuition.

Written by urgent.news from The A.V. Club's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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