Mass Effect's Longshot #SaveMassEffect Campaign Actually Has a Chance

On October 21, Electronic Arts (EA) announced the closure of BioWare, a renowned RPG developer that had operated for 30 years. The closure left the future of the beloved Mass Effect game uncertain, as it now finds itself in a state of limbo within EA's IP portfolio. However, a grassroots social media movement has emerged, urging fans to join forces in saving the game, aptly named #SaveMassEffect.

Despite the slim chance of success, there are historical precedents suggesting that such efforts can be successful. The Mass Effect series has seen a tumultuous decade, with its original trilogy being hailed as one of the finest RPG space operas, while the spinoff Mass Effect: Andromeda received mixed reviews. After BioWare's closure, EA teased a new Mass Effect game, but leaked footage of a completely different project, called Mass Effect: Universe, further fueled fan disappointment.

The situation echoes that of another cancelled sci-fi masterpiece, The Expanse. After SyFy canceled its TV adaptation after three seasons, fans launched a social media campaign, #SaveTheExpanse, which ultimately led to the show's revival on Amazon Prime Video. The #SaveMassEffect campaign has similarly gained momentum, with over 200,000 signatures on a petition and billboards appearing in Times Square.

While there are differences between the two cases, such as the Mass Effect game being a video game and The Expanse being a TV show, the burn rate for reviving Mass Effect: Universe is estimated to be around $5 million, similar to the production cost of one season of The Expanse. The main difference lies in the licensing rights, as Amazon already holds U.S. streaming rights for The Expanse, whereas Mass Effect: Universe remains under EA's control.

Despite this hurdle, there is a chance for Mass Effect: Universe to be revived, as shown by the successful revival of The Expanse.