Mass Effect fan group buys billboard in Times Square promoting petition to save series
If you can make it in New York, well, baby you can make it anywhere.
The fan group Mass Effect, which has collected 224,000 signatures on a Change.org petition, has rented a digital billboard space in New York's Times Square to promote their efforts to save the series. The billboard, located at 1560 Broadway above the Pelé store (Duffy Square), displays a 15-second motion graphic message every hour at 35 minutes past the hour.
The message features a planetary vista, a distinctive N7 red stripe, and the phrase "Keelah si yah, #SaveMassEffect" in the game's signature font, Korataki. The group's efforts have gained significant attention, with the petition currently at 180,000 signatures. The petition calls for a commitment from EA to continue the series in video game form, either internally or through licensing to another party.
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