India's Daily Multimodal AI Adoption To Nearly Double To 43% By 2030, Says Ericsson Report

New Delhi, October 26: A recent report by Ericsson ConsumerLab projects that India will experience a significant increase in multimodal AI adoption, with daily usage across text, voice, images, and video expected to nearly double to 43% by 2030. Currently, AI usage in India stands at 22%, which is projected to surge by 95.45% from the current levels. This represents a stark contrast to the global average of 30%.

The report suggests that the shift towards more frequent AI interactions across various devices and locations will create new demands on mobile networks. As consumers engage with AI more frequently, network traffic is anticipated to become more upload-heavy and unevenly distributed, particularly with the increasing sharing of images, videos, and voice data with AI services.

Ericsson's Managing Director, Nitin Bansal, emphasized the importance of high-performing networks to support the growing AI landscape. He stated that as AI becomes more multimodal and mobile, consumers expect seamless experiences that work reliably across devices, regardless of the location. Bansal added, "India's strong digital foundation provides an opportunity to support this next phase of AI adoption."

The report highlights the emergence of "AI super users," representing around 10% of all consumers today, with an expected increase to 30% by 2030. These AI super users are expected to generate more than 80% of all AI activity. Notably, response time has twice the influence on network satisfaction for AI super users compared to average users.

The research also sheds light on the growth of agentic AI, with 38% of smartphone users anticipating its use by 2030, up from the current 4%. While consumers anticipate these services to save approximately one hour of screen time daily, trust remains a significant concern. Over half of daily AI users expressed strong worry about fake or hacked AI assistants.