Expanding horizons of K-culture through live performances
The Korea Tourism Organization (KTO) is implementing a promotional campaign, “Korea In Motion,” to position domestic stage performances as a primary attraction for overseas visitors. Organized in partnership with the Ministry of Culture, Sports and Tourism and the Korea Performing Arts and Tourism Association, the initiative runs through Nov. 30. KTO aims to diversify Korea’s tourism appeal…
The Korea Tourism Organization (KTO) is spearheading a promotional drive called “Korea In Motion” to showcase domestic stage performances as a key draw for international tourists. This initiative, running until November 30, is a joint effort between the KTO, the Ministry of Culture, Sports and Tourism, and the Korea Performing Arts and Tourism Association.
The campaign seeks to broaden Korea's tourism appeal, moving away from traditional shopping and historical sites to include live theater, smart translation technology, and interactive audience experiences.
Throughout its duration, the KTO is teaming up with prominent online travel agencies in key markets such as China, Japan, Taiwan, Hong Kong, Singapore, and the United States. These agencies will offer customized showcase packages, highlighting world-class nonverbal productions that transcend language barriers through rhythm, sound, and movement.
For plays and musicals with complex narratives, artificial intelligence (AI) powered smart subtitle glasses will be provided to ensure overseas visitors can follow the storyline without missing any details.
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- Expanding horizons of K-culture through live performances koreatimes.co.kr
