Dollar General sued by FTC over ‘deceptive pricing practices’
The agency, along with 20 states, allege that customers are charged more at the register than prices displayed on tags and in ads.
The US Federal Trade Commission (FTC) and 20 US states have filed a lawsuit against Dollar General, accusing the discount retailer of deceptive pricing practices. The complaint alleges that Dollar General has repeatedly mislabeled products, overcharged customers, and failed to rectify the issue despite knowing about the problem for years.
The company operates over 21,000 stores across the United States, primarily serving rural and low-income communities. Dollar General received tens of thousands of complaints from consumers who claimed they did not receive advertised prices, and the FTC asserts that the company did not adequately address the issue, resulting in millions of dollars in overcharges.
The lawsuit follows a recent settlement between New York Attorney General Letitia James and Dollar General, where the retailer agreed to a civil penalty of nearly $1.9 million for overcharging shoppers in the state. The case comes as US consumers are increasingly concerned about pricing fairness, particularly with the introduction of digital price tags by major retailers like Walmart, Target, and Home Depot.
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