Collective Artists Network’s Vijay Subramaniam on AI and the changing media landscape

Vijay Subramaniam, the founder of Collective Artists Network, discussed the evolving media landscape at TechSparks 2026. He highlighted how content, talent, technology, and commerce are increasingly intertwining. Subramaniam sees AI as a game-changer, asserting that it will democratize content creation and make it more accessible to all.

He emphasized that his company is at the forefront of this revolution, boasting the largest portfolio of AI-enabled content globally. Subramaniam also noted that the media industry is recession-proof, given the surge in home consumption during global crises like COVID. He pointed to the success of Indian content like KGF and Mahavatar Narsimha, attributing it to fresh talent breaking through traditional gatekeepers.

However, he clarified that AI isn't a magic bullet for content creation; it still requires human creativity and expertise. Subramaniam's G5 tool, built with input from four National Award-winning directors, exemplifies this approach. He also shared insights from their recent AI-generated series, Mahabharat, noting significant improvements in emotional expression and other complex aspects of animation.

As the creator economy evolves, Subramaniam stressed that success will hinge on finding the right storytellers, equipping them with advanced tools, and maintaining sound economics. He cautioned against over-reliance on formulaic content, noting that audiences are becoming increasingly unpredictable and hard to predict.