Cebu spearheads Philippine tourism drive

Cebu recently hosted the 2026 World’s Best Island Travel and Trade Expo, a three-day event that aimed to attract new investment, fortify partnerships among island destinations, and offer business opportunities. Over 300 attendees, including tourism stakeholders, travel professionals, businesses, and potential investors, gathered at the Ayala Center Cebu Activity Area to participate in the event. The expo focused on expanding markets, enhancing inter-island connections, and promoting sustainable development.

Cebu Governor Pamela Baricuatro emphasized that connecting island destinations and strengthening partnerships could broaden market reach, attract investments, and generate more opportunities for locals. She stated, "By working together, we can showcase the Philippines while ensuring that development brings meaningful benefits to our communities."

Blake Nelson Go, a Cebu businessman and aviation executive, highlighted that the initiative aligns with the Marcos administration's efforts to promote economic development. Go explained that such gatherings encourage investments, create livelihood opportunities, and foster cooperation among Philippine destinations, thereby complementing broader national efforts to expand economic activity and generate jobs.

He added, "The expo created opportunities for businesses and communities by bringing destinations and industry stakeholders together."

Go noted that increased visitor activity could benefit various sectors, such as hotels, restaurants, transportation providers, tour operators, retailers, and small businesses. He stressed the importance of collaboration between government and the private sector in transforming opportunities into tangible economic gains.