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Brazil Retail Stocks Plunge After Lula Win

Magazine Luiza, Assaí, C&A and Renner lost 35% to 59% of their value on 26 October 2026 as Brazil's interest rates jumped after Lula's election win. The post Brazil Retail Stocks Plunge After Lula Win appeared first on The Rio Times .

Brazil retail stocks experienced a sharp decline on Monday, October 26, 2026, following the victory of Luiz Inácio Lula da Silva, commonly known as Lula, in the country's 2026 election. The largest shopping chains saw their shares lose up to 59% of their value during the trading session, with the sell-off triggered by Lula's win.

Magalu, a retail giant selling electronics and household goods, saw its shares drop from 12.69 reais (US$2.54) on Friday to around 5.30 reais (US$1.06). Companies that provide credit were particularly affected, as investors anticipate high borrowing costs remaining persistent. Magalu's losses ranged between 54% and 59%, the most significant drop among the major retailers.

Other affected chains include C&A Brasil, Assaí, Lojas Renner, and Azzas 2154, each experiencing a decline of about 35% to 49%. The Brazilian central bank's decision to keep the Selic interest rate at 13.75% a year, despite it being one of the highest among large economies, contributed to the retail stocks' plunge. Many Brazilians rely on monthly installment payments for electronics and furniture, so any increase in borrowing costs directly impacts their consumption.

Investors are concerned that four more years of high government spending might keep rates elevated and stifle the economic growth they were hoping for. Prior to the election, investors favored Flávio Bolsonaro, the conservative senator and son of former President Jair Bolsonaro, who pledged to tighten public finances. However, Lula's victory led to an expectation of higher interest rates, negatively impacting credit-dependent retailers.

Magalu's share value dropped between 54% and 59% during the trading session, making it the largest decline among the major chains. Not all sectors were adversely affected; Brazilian exporters, such as Suzano, Vale, and Embraer, gained due to the weaker real exchange rate. The Selic, Brazil's benchmark interest rate, set by the central bank, is currently at 13.75% a year after a rate cut in September.

Brazilian retail stocks are held by numerous US funds, resulting in a considerable impact on American portfolios. Investors with exposure to Brazilian assets should brace for heightened volatility in the coming week, as the weakened real exchange rate could further erode the value of US-listed Brazilian companies. The final closing prices for Brazil retail stocks were not available at the time of writing, and many shares were being traded in auctions.

Written by urgent.news from The Rio Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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