Beyoncé Explains Why Even People Who ‘Can’t Stand’ Her Music Like Her Hair-Care Products
Bey launched the haircare brand in February 2024.
Beyoncé's Cécred hair-care brand has quickly gained popularity since its debut in February 2024. Headed by the revolutionary $56 Edge Drops serum, the artist's brand-building journey spans decades. The latest collection of Cécred is now available at Ulta Beauty, where Beyoncé recently shared her thoughts on her brand's success.
Beyoncé revealed that the brand, which she co-founded with her mother, has been a "fulfilling" experience for her and her community. "My mother and I poured decades of experience, tradition, and love into Cécred, so seeing our community grow across every ethnicity, texture, generation, and gender is so fulfilling," she said.
Interestingly, Beyoncé quipped that even people who "can't stand" her music are lining up to purchase her hair-care products. "I’m the founder, visionary, and sole investor — not the face or model for this brand," she added. "I had a vision to build something that solved real problems and performed so incredibly that the people who can’t stand my music still use Cécred, haaaa! … because it works."
Cécred is currently sold exclusively at Ulta Beauty, with products organized into three main collections: the Foundation Collection, the Protection Collection, and the Styling Collection. While fans eagerly anticipate Beyoncé's rumored Act III, she continues to release new music, including the "Morning Dew (Donk) Remix" with Jay-Z in August, which reached No. 26 on the Billboard Hot 100.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
