Bankrupt LIV Golf is adding a former TaylorMade CEO as senior adviser
Mark King, interim CEO of Jack in the Box, is expected to chair a new advisory board as LIV works toward a BC Partners Credit deal
On October 26, LIV Golf announced the appointment of former TaylorMade CEO Mark King as their senior advisor. This move comes at a crucial juncture for the league, which is currently attempting to emerge from Chapter 11 bankruptcy protection and potentially transition to a restructured 2.0 model. King's role will involve recruiting, building, and serving as chairman of LIV Golf's Advisory Board during the league's next era.
LIV Golf CEO Scott O'Neil praised King's deep understanding of the professional golf industry and his expertise in driving innovation and building high-performing organizations. King spent 34 years at TaylorMade, rising to president in 1999 and CEO in 2002. Speaking about LIV Golf's potential, King expressed optimism that the league could become a competitive and enduring force in golf, focusing on players and creating value for all stakeholders.
The decision on which players constitute a league and the specific players to include lies with BC Partners, which has pledged to provide up to $300 million in financing, including an initial $4 million, to support LIV Golf's next phase.
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