Americans are paying up to $2,000 to have pumpkins arranged on their porches—and one Texas side hustle turned it into a six-figure franchise

Porch decorating businesses, also referred to as pumpkin concierges, are emerging nationwide to provide pumpkins for homeowners who may lack time, suffer from hay allergies, or fear damaging pumpkins while picking them up. These services range in cost from a few hundred dollars to $2,000, based on the level of customization desired by clients.

One such company, Curated Pumpkin, originating in Southern California in 2024, experienced a five-fold increase in business size by 2025, according to the Wall Street Journal. Meanwhile, Porch Pumpkins, based in Texas and established in 2020, has reportedly turned a profit in six figures and has initiated a franchising process, as reported by Business Insider.

Certain porchscape experts even take charge of post-holiday clean-up, unless clients wish to maintain their jack-o'-lanterns until the New Year, potentially irritating their neighbors' homeowner's associations. Porch decorating can be likened to professional holiday light installations, which collectively generate $3.5 billion annually.