Alibaba platforms generate estimated $10.4 bil. in domestic output
Alibaba Group’s e-commerce platforms generated an estimated 14.17 trillion won ($10.4 billion) in production across Korea’s economy last year through sales of Korean-registered brands to Chinese consumers, according to research released Monday. The study by Choi Seong-jin, a professor at Hanyang University, examined how the Chinese marketplaces Taobao and Tmall, along with other Alibaba…
Alibaba Group's e-commerce platforms, particularly Taobao and Tmall, have generated an estimated $10.4 billion in domestic output for Korea's economy in 2025, according to research by Hanyang University professor Choi Seong-jin. The study highlights how these platforms enable Korean companies to reach overseas Chinese consumers, thereby expanding business opportunities domestically.
Transactions involving Korean-registered brands on Taobao and Tmall accounted for about 7.1 trillion won, with an additional 5.43 trillion won in sales attributed to Korea after accounting for overseas distribution and service margins. This resulted in a total estimated domestic value-added effect of 5.06 trillion won and the creation of around 42,300 jobs.
The research underscores the significant role overseas sales of Korean brands through global online platforms play in boosting export opportunities and supporting various domestic industries, including raw-material suppliers, packaging manufacturers, and logistics services.
Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
