Abeiku Santana flags communication challenges with GTA CEO

Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA), Gilbert Abeiku Aggrey, commonly known as Abeiku Santana, has called upon the Tourism Minister to assist in resolving communication issues he encounters when trying to meet with the Authority’s Chief Executive Officer, Maame Efua Houadjeto. In a letter sent on October 22, 2026, to the Minister of Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, Mr Aggrey highlighted that these challenges hinder his ability to receive timely guidance and approvals necessary for his role.

He pointed out that this difficulty is particularly impacting his work in domestic tourism, special events, and marketing, where prompt decisions and consultations are crucial. Mr Aggrey mentioned that he had repeatedly tried to schedule meetings with Ms Houadjeto via her secretary or personal assistant, but these attempts were frequently met with unavailable schedules.

While recognizing the CEO’s busy schedule, he emphasized that the inability to secure consultations had led to delays in operational activities, stakeholder engagements, and key assignments. Mr Aggrey made it clear that his concerns were not aimed at criticizing the CEO but were intended to enhance communication and administrative efficiency within the Authority.

He thus requested the Minister’s intervention, along with the Board Chairperson’s support, to establish a more efficient system for communication and consultation between the two offices, especially concerning urgent official matters. Despite making these requests, he reiterated his dedication to collaborating with Ms Houadjeto and the GTA management to support the Ministry’s goals and boost the Authority’s performance.

Abeiku Santana was appointed as Deputy Chief Executive Officer of the Ghana Tourism Authority by President John Dramani Mahama in February 2025, following the National Democratic Congress’ takeover of office on January 7, 2025. A former broadcaster, tourism advocate, and entrepreneur, Mr Aggrey brings extensive experience in media, marketing, travel, and hospitality to his role.

He is also the Chief Executive Officer of Kaya Tours Ghana Limited and holds master’s degrees in Tourism Management from the University of Cape Coast and Marketing Strategy from the University of Ghana Business School.