A Little Glam, a Little Chill: SharkNinja Takes On Billboard Latin Music Week

Billboard Latin Music Week pulled into Miami, and SharkNinja was there to capture the excitement before the first song. Personal style plays a role in how fans express themselves, and the week provided the perfect backdrop to explore SharkNinja's beauty lineup. The partnership aimed to boost attendees' confidence, showcase their personality, and get them ready for the big moments ahead.

On Monday evening, SharkNinja donated Shark™ Depuffi™ devices to honorees and attendees at Billboard’s Latin Power Players event at Faena. As the industry celebrated the individuals driving Latin music, guests left with a tool to enhance their self-care routines. On Wednesday, the focus shifted to Wynwood Marketplace for Billboard’s En Vivo concert.

SharkNinja brought beauty, glam, and refreshment to the mix. Hair touch-ups using the Shark FlexStyle® NextGen: IonCurl and Shark Glam™ multi-stylers, combined with a glow bar gem station, helped attendees enhance their appearance before heading out to enjoy the show. Between performances, Shark® ChillPill™ and frozen drinks from Ninja SLUSHi® Max machines provided a way to cool off from the Miami heat.

While the live performances kept the crowd energized, the event gave guests another reason to gather, discover, and stay for the music between songs. The discoveries continued at Faena Forum, where daytime panel attendees received SharkNinja gift cards, giving them a chance to explore the brand and find their next favorite. These gift cards were tucked into Insider totes, bringing a taste of the discovery home and encouraging attendees to integrate SharkNinja into their daily routines.

From daytime delights to concert-night cool, SharkNinja added a splash of color to an already unforgettable week.