A treasure chest
The aspiration to tell all kinds of in-depth stories and the commitment to photography have been in the DNA of the magazine from the start. Free and daring, it has always been a mirror of the great issues of its time.
The author recalls their time as head editor of El País Semanal from 1981 to 1982. During a meeting with Juan Luis Cebrián, he suggested that the magazine should feature more luxurious content to be aspirational. The author agreed but had doubts, feeling that El País Semanal was different from a magazine like Elle. The article is part of El País Semanal's 50th anniversary special edition, published on October 25.
Written by urgent.news from El Pais's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.