Tilray Now Sells More Beer Than Cannabis. Here's Why That Might Be Good News for Investors.
Tilray's transformation is still ongoing, but it just reached a critical milestone.
Tilray, once a marijuana-focused company, has transformed into a diversified player in the consumer goods market, including alcoholic beverages. After its initial public offering, Tilray's stock price plummeted, but the company managed to adapt and grow. In 2026, Tilray acquired the beverage company BrewDog, which significantly boosted its alcoholic beverage revenue.
While marijuana revenues have decreased, the company's beverage operations have become a cornerstone of its business, offering a more stable and predictable industry. Despite the shift, Tilray still faces challenges, including high debt and ongoing losses. However, the company remains optimistic about its long-term prospects, aiming to become a sustainable and profitable business.
Investors should view this transformation as a positive shift, but the stock may appeal more to more aggressive growth investors and those looking to add marijuana exposure to their portfolios.
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