The red lipstick: makeup or manifesto

Red lipstick carries a statement before the wearer even speaks, its meaning dependent on the perspective of the observer. Numerous online tutorials guide how to select the perfect red lipstick, how to wear it despite initial apprehension, and how it transcends fashion and GRWM reels. The "lipstick effect" economic theory suggests sales increase during recessions as people opt for small pleasures over expensive purchases.

In World War II Britain, women wore red lipstick to maintain morale and defy Hitler's propaganda of natural Aryan beauty. Queen Elizabeth I and Cleopatra also used red lips to set themselves apart from the masses. What sets red lipstick apart as more than mere makeup is the fact that a woman has chosen to adorn herself with the colour having the longest wavelength, making her more visible—a radical act.

While nudes, browns, and pinks are often considered "understated," red lacks plausible deniability and its placement on lips intensifies its significance. Lips are uniquely positioned for expression, serving as the gateway to speech, gratification, flirtation, and passion. Thus, red lips are not accidental but deliberate declarations of love or war.

However, the question arises: did the wearer intentionally make this declaration? Perhaps the red lipstick simply complements their outfit, or it was the only option available when rushing out late for work. During a conversation with a colleague, I questioned why I insisted on encouraging her to wear red lipstick. Was it an "achievement" or a mere personal preference?

As someone who enthusiastically wears red lipstick, I realized that I also wear it simply because I like the colour. However, nonchalantly wearing red lipstick is an achievement in itself. I remember as a teenager feeling anxious about wearing red lipstick, fearing the harsh judgment it might bring. At 25, I finally accepted my red lips and understood that I could exist neutrally if I chose to.

So, when considering if the wearer is making a declaration with red lipstick, the answer is yes. It can be a flamboyant statement of "I look fabulous and that is all that matters," a fight of "I am insecure and hope the red covers it up," a surrender of "I want to conform to mainstream definitions of attractiveness," or a bravery of "I am falling apart but I can still beautify my face and I will."

Alternatively, it can be a quieter defiance of "I will wear red like any other colour." The wearer can tune out the interpretations of red lipstick, seeing only what they wish to see without external admiration or condemnation. Ultimately, the message of red lipstick is a woman choosing to adorn and define herself on her own terms.