Target is turning the holiday marathon into a series of sprints
The holiday shopping season keeps starting earlier, and Target has struggled in recent years to keep the momentum going to the end.
As the holiday shopping season becomes an all-year affair, Target is rethinking its approach to keep momentum going strong. The retailer has struggled in recent years to maintain enthusiasm throughout the entire period, but this year, it's taking a more aggressive stance. CEO Michael Fiddelke has introduced a series of targeted "sprints" throughout the final stages of the holiday season to ensure the company finishes on a high note.
Target's first sprint commences in the first week of November, followed by another intense push in early December. The company's strategy is rooted in the success of its recently redesigned SoHo store in New York, which has implemented a quick turnover of merchandise and a flexible approach to store fixtures to maintain a fresh atmosphere throughout the season.
Target's chief merchandising officer, Cara Sylvester, revealed that the retailer will be revamping its home section and creating an entire area dedicated to "Christmas Morning Magic," stocked with fresh stocking stuffers priced between $3 and $20. This micro-season approach aims to maintain energy and excitement right up until Christmas Eve.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
