Opply Secures $7.5M to Scale Agentic AI for CPG Supply Chains
London and Chicago-based agentic AI company Opply has secured $7.5 million (£5.6 million) in funding to put its software in charge of complex consumer packaged goods (CPG) supply chains. Chalfen The post Opply Secures $7.5M to Scale Agentic AI for CPG Supply Chains appeared first on Ventureburn .
Agentic AI startup Opply has raised $7.5 million in funding to automate complex consumer packaged goods (CPG) supply chains. The London and Chicago-based company was led by Chalfen Ventures, with contributions from Index Ventures, Anthemis, Entrepreneurs First, In This Together, and Ventures Together. Opply was founded in 2021 by CEO Helen Murphy and Martin Postel, to address the fragmented, manual workflows still prevalent in most CPG operations.
Opply's platform, Opply Brain, combines specialized AI agents, proprietary data, and a supplier network. Rather than merely providing advice, the software executes tasks directly, managing various aspects such as sourcing ingredients, handling payments, and more. Opply reports a 15-fold increase in gross revenue over the past year, driven by a 30-fold expansion in its US business following the opening of Chicago operations.
Notable current deployments include challenger brands like UK water kefir company Agua de Madre and US kombucha brand RMBR, which have experienced cost reductions of up to 40% and a 12-fold return on investment within a year. As the CPG market is projected to reach $18.9 trillion by 2031, Opply aims to tackle one of the least digitized sectors in global commerce, where end-to-end operation management platforms are increasingly in demand.
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