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From paper coupons to real-time offers: How customer promotions changed

From Coca-Cola's paper coupons to AI-powered shopping carts, businesses have transformed promotions into real-time, personalized offers - but their long-term value remains uncertain.

  • Customer promotions evolved from paper coupons to real-time offers.
  • Airlines created AAdvantage in 1981 to track customer loyalty.
  • Modern promotions are data-driven and tailored in real-time.

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