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Japan sees business opportunity as destination for overseas weddings

DAISEN, Tottori -- Holding a brand-new wedding ring, the bride said, "You are like this tourmaline stone to me. You always guide me to be calm and pos

Daisyen, Tottori -- A newlywed couple exchanged heartfelt vows in Hebrew at a Shinto shrine, with the bride describing her groom as similar to a tourmaline stone guiding her to calmness and positivity. The Israeli couple, Gil Hason and Niv Yohanok, met in Tel Aviv but chose Japan as the location for their wedding ceremony, as Yohanok sought to avoid a traditional Jewish ritual that he found uncomfortable.

Their love for Japan, inspired by family experiences, led them to select Japan as their wedding destination. The couple's decision was approved by both sets of parents, who encouraged them to pursue their happiness. The event, organized by Primrose Garden, featured unique Japanese experiences like mochi rice cake making and matcha tea tasting.

Inbound weddings, where couples hold ceremonies in a foreign country, are part of Japan's strategy to attract high-value travelers and boost the economy, as Japan's wedding industry has experienced a significant decline over the past five decades.

Written by urgent.news from The Mainichi's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Read the original at mainichi.jp →

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